Presentation Schedule
Cultural Differences in Past Experiences and Attitudes Toward Menstruation Among Japanese and Thai Female University Students (103693)
Tuesday, 24 March 2026 14:30
Session: Poster Session 2
Room: Orion Hall (5F)
Presentation Type: Poster Presentation
In Japan, menstrual issues have recently gained social attention through discussions on “period poverty” and “femtech” awareness. Although public initiatives and corporate efforts have improved access and understanding, many still feel uncomfortable discussing menstruation, especially with men, and awareness levels vary among women In contrast, Asian countries such as Thailand actively promote gender education. Ranked 66th in the 2025 Gender Gap Index—far above Japan’s 118th—some Thai university students have taken the initiative in promoting gender education, which is expected to offer insights for Japan’s future educational and social development. This study aimed to compare past experiences and attitudes toward menstruation among Japanese and Thai female university students. The survey was conducted online in Japan and at Thammasat University in Thailand in 2024. Participants included 166 Japanese and 106 Thai female students who responded to questions on menstrual knowledge, school education, and coping strategies for comfortable menstruation. Results indicated that Japanese students were more hesitant to talk about menstruation, especially with the opposite sex, and tended to view it as a private or embarrassing topic. They showed lower motivation to learn about menstruation and less confidence in their knowledge. In contrast, Thai students obtained information from more diverse sources and received menstrual education over a longer period, often from junior to senior high school. While Thai students reported stronger physical and psychological discomfort, they were more likely to discuss menstruation openly with family members. These findings highlight cultural differences that can inform educational approaches to menstrual health and gender awareness.
Authors:
Rumi Matsushima, Kyoto Notre Dame University, Japan
Adisorn Juntrasook, Thamassat University, Thailand
About the Presenter(s)
Rumi Matsushima, PhD, is currently a professor of educational psychology at Kyoto Notre Dame University in Japan
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