Presentation Schedule


Presenter Registration Banner 5

Persuasion Functions Moderating Effects Between Perceived Privacy Risk and Willingness to Disclose Privacy Information Among the Elderly in Malaysia (103935)

Session Information: Resilience
Session Chair: Kim Sawchuk

Wednesday, 25 March 2026 11:25
Session: Session 2
Room: Room 708 (7F)
Presentation Type: Oral Presentation

All presentation times are UTC + 9 (Asia/Tokyo)

Malaysia's population has seen a notable increase in the number of individuals aged 60 and above. This increase in the elderly population signals an urgent need for the development of gerontology to improve the quality of life of this group, particularly through health, communication and safety technologies. In this context, the integration of digital systems in healthcare delivery is an important aspect to promote the independence, safety and well-being of the elderly. The effectiveness of gerontechnology depends not only on its technical functionality, but also on its ability to manage privacy issues, build trust and ensure user acceptance. Government agencies and healthcare practitioners in Malaysia are currently reorganizing the national healthcare system through the use of electronic health data to improve efficiency, accessibility and availability of services. However, in this digitalization process, the human aspect is often marginalized, especially concerning the acceptance of new technologies by the elderly. This acceptance is a critical factor in ensuring the continued use of any mobile system in the healthcare context, and is at the core of the successful implementation of inclusive and effective gerontechnology. The purpose of this research is to develop a model to understand the factors that affect the elderly's willingness to share personal health information. With the moderating effects of persuasion functions, analysis of the elderly’s perception regarding disclosure of personal health data has implications for and provides insights into the trade-off decision between perceived privacy risk and willingness to disclose privacy information.

Authors:
Melissa Shahrom, Universiti Teknologi MARA, Malaysia
Norshima Humaidi, Universiti Teknologi MARA, Malaysia
Rabiatul Munirah Alpandi, Universiti Teknologi MARA, Malaysia
Norol Hamiza Zamzuri, Universiti Teknologi MARA, Malaysia


About the Presenter(s)
Dr. Melissa Shahrom is an Associate Professor specializing in information security,privacy and cybersecurity risk management. Her interdisciplinary research bridges technology and integrating digital innovation with responsible ESG practices.

See this presentation on the full scheduleWednesday Schedule



Conference Comments & Feedback

Place a comment using your LinkedIn profile

Comments

Share on activity feed

Powered by WP LinkPress

Share this Presentation

Posted by James Alexander Gordon

Last updated: 2023-02-23 23:45:00