Social networking, as a high-tech product, has been given an unparalleled chance for expansion in such a complicated and changing international scenario. In China, a rapidly rising trend in the incidence of SNS addiction among young adults is a worrisome problem that requires immediate attention and action. Despite the fact that much study has been done on the signs and symptoms of SNS addiction, as well as its impact on social functioning and interpersonal relationships, less has been done on the psychological aspects and attributes of individuals associated with SNS addiction. The present study focuses on the research question and attempts to answer: the mechanisms by which individuals’ perceived stress, rejection sensitivity, and attachment style influence SNS addiction. Under the logical framework of diathesis-stress theory, reinforcement sensitivity theory, and attachment theory, a mediated moderation model was constructed with undergraduate students in Henan Province of China as the research subjects, with perceived stress as the independent variable, rejection sensitivity as the mediating variable, attachment style as the moderating variable, and SNS addiction as the dependent variable. The model was examined using a cross-sectional quantitative research approach, with data collected via an online electronic questionnaire. The survey included 841 undergraduate students from university campuses in Henan Province, China. The reliability and validity of the questionnaire were tested using SPSS 23.0 and AMOS 22.0, the quality of the gathered data was controlled using structural equation modeling, and a multi-group moderating effect analysis was performed to examine the relationship between the constructs.

Authors:
Huanhuan Shan, Guangdong University of Petrochemical Technology, China
Yan-Li Siaw, University of Malaya, Malaysia

About the Presenter(s)
Dr. Shan Huanhuan is currently a lecturer at the Faculty of Liberal Arts and Law, Guangdong University of Petrochemical Technology, Guangdong, China

See this presentation on the full schedule – Tuesday Schedule

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