Research on well-being among early adult fandoms has grown significantly, highlighting the impact of popular culture on psychological development. This study investigates the effects of celebrity worship on the psychological well-being of 200 young adults who identify as members of celebrity fandoms in Bangkok, selected through convenience sampling. It examines the mediating roles of social identity, escape from stressors, and sense of purpose.
Using validated psychometric scales, correlation analysis was conducted to evaluate relationships among variables, followed by structural equation modeling (SEM), which revealed significant positive effects of celebrity worship on psychological well-being. Social identity and sense of purpose emerged as key mediators, amplifying positive outcomes, while escape from stressors provided moderate support. These findings suggest that celebrity worship enhances well-being by fostering identity formation, purposeful engagement, and stress relief.
This research contributes to social and cognitive psychology by offering practical insights into leveraging popular culture to promote mental health. The results provide a foundation for future research and interventions aimed at improving psychological well-being within this population.

Authors:
Apichai Fakaon, Srinakharinwirot University, Thailand
Sittipong Wattananonsakul, Srinakharinwirot University, Thailand

About the Presenter(s)
Mr. Apichai Fakaon I graduated with a bachelor's degree from Suan Sunandha Rajabhat University, Faculty of Political Science, Department of Politics and Governance. I am currently studying for a master's degree in Developmental Psychology.

See this presentation on the full schedule – Wednesday Schedule

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