All higher institutions are concerned about delivering quality education for all students. Every university must develop an evaluation system to improve teacher effectiveness in building successful educational learning. One of the most influential teachers' teaching effectiveness criteria is student evaluation, which has been applied in most schools. Several studies have been found on the factors affecting teachers' effectiveness that correlate to personality, experience, and digital skills. This research examines the validity of teacher effectiveness using the evaluation results from data of college students in a Sino-American joint University and explores some relevant factors affecting teacher rating. Furthermore, this paper specifically looked into the criteria for how students rated their professors. The study utilized random sampling with at least 300 students of Wenzhou-Kean University selected as the participants in this research and supplemented with an interview schedule for both students and professors from different departments. Theoretically, a Triangulation method was also applied to understand the phenomena better. This research mainly used a mixed approach and correlational research design using survey questionnaires regarding teachers' personalities, grade distribution, and factors affecting teacher ratings. The researchers analyzed the collected data qualitatively and quantitatively using descriptive and inferential statistics. Specifically, a thematic approach is applied to qualitative data due to its flexibility. The results proved that the grade is the most closely correlated with course clarity, interest, practicability, and personality. A considerable gap exists between male and female students in course clarity. Teachers with intuitive personalities enjoy the most incredible popularity among the students, followed by teachers with thinking personalities. The study is significant to educators, students, and university administrators as a basis for reevaluating the tools for gauging teachers' effectiveness.

Authors:
Rosalie Palaroan, Wenzhou Kean University, China
Li Minhui, Wenzhou-Kean University, China
Yu Yuping, Wenzhou-Kean University, China
Zhou Qingqing, Wenzhou-Kean University, China

About the Presenter(s)
Dr Rosalie Palaroan is a University Professor/Principal Lecturer at Wenzhou Kean University in China

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