Antecedents and Outcomes of Organizational Generativity on Digital Platforms-Implications for Firm Managers (75192)
Session Chair: Hueiting Tsai
Wednesday, 27 March 2024 17:45
Session: Session 5
Room: Room 608
Presentation Type: Oral Presentation
The growing trend of companies using digital platforms for internationalization has raised the important issue of how companies on such platforms develop unique abilities, but few academic studies have focused on this field. This study develops a theoretical framework of the drivers and outcomes of multinational corporations’ organizational generativity on digital platforms. This study explores how companies effectively convert and integrate resources for generativity, and further improve firm performance during the process of internationalization. Our empirical results show that companies’ big data analytics capability, customer agility, platform openness, and network centrality have significant positive effects on organizational generativity. Furthermore, organizational generativity has a significant positive effect on firm performance. This study ultimately discusses theoretical and practical implications which provides valuable insights for firm managers to shortens their learning curves.
Authors:
Hueiting Tsai, National Cheng-Kung University, Taiwan
About the Presenter(s)
Dr Hueiting Tsai is a University Associate Professor/Senior Lecturer at National Cheng-Kung University in Taiwan
See this presentation on the full schedule – Wednesday Schedule
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