This research aims to explore the service design model for elderly wellness tourism in Taiwan from a perspective of well-being. With the global aging population trend, particularly in Asia and Chinese society, recent gerontology studies focused more on healthy and successful aging within a cultural context. Vacation plays a crucial role in maintaining the physical and mental health of the elderly. Therefore, organizing tours for or with parents in wellness tourism became popular for children to express filial piety.
However, a recent empirical study examined the relationship between wellness tourism experience and well-being and identified both tourist satisfaction and gender-age moderating effects but lacked a comprehensive exploration of the tourist perspective in elderly wellness tourism in various developing countries and cultural contexts.
This study provides a research design to fill gaps by identifying the characteristics and context of Chinese society in Taiwan, highlighting the role of elderly wellness tourism in the tourism industry over the last twenty years. The study then adopts a well-being theory to identify unsolved needs and experiences of elders in wellness tourism and conduct a touchpoint analysis within the well-being framework.
A case study of Egoldenyears company in Taiwan will be conducted to analyze the current wellness tourism package to connect the wellbeing-based touchpoints as a new user journey to a new service design model. Finally, a proposed service design guideline for wellbeing-based elderly wellness tourism can be developed as an elder-centered service design principle for future tourism providers in Taiwan.

Authors:
Su Shin Low, National Cheng Kung University, Taiwan
Chia-Han Yang, Institute of Creative Industries Design, Taiwan

About the Presenter(s)
Ms Su Shin Low is a University Postgraduate Student at National Cheng Kung University in Taiwan

See this presentation on the full schedule – Wednesday Schedule

Bookmark