In the era of technological advances and widespread internet use, forming parasocial relationships, those one-sided connections with admired figures like Korean celebrities, have become effortlessly accessible. These relationships often play a pivotal role in enhancing individuals' zest for life - enthusiasm and energy to live. While past research has delved into parasocial relationships and belongingness, there remains an unexplored territory: the relationship between parasocial relationships and zest for life, with belongingness as the mediator. This study endeavors to bridge this gap by involving K-pop fans (aged 18-25 years old), acknowledging the profound influence of K-pop's popularity and the prevalence of parasocial relationships within this fan community. Moreover, emerging adulthood is characterized by a fundamental need to build intimate relationships, making it a critical stage for investigating how parasocial relationships may affect overall well-being. Data analysis for this research will use Model 4 of the Hayes PROCESS for SPSS 27. The hypothesis suggests that as K-pop fans cultivate stronger parasocial relationships with their idols, their sense of belongingness will intensify, subsequently enriching their zest for life. Furthermore, the findings of this research will contribute not only to our understanding of this unique fan culture but also to the broader exploration of one-sided relationships in the digital age. As we navigate the ever-evolving landscape of fan interactions in the digital era, this study offers a glimpse into how the virtual bonds forged between fans and their idols can have a tangible impact on their overall enthusiasm for life.

Authors:
Lisa Angela, Universitas Gadjah Mada, Indonesia

About the Presenter(s)
Lisa Angela is currently pursuing a Master's degree in psychology at Universitas Gadjah Mada, Indonesia. She also serves as an Area Advisor, advocating for marginalized children's rights in Tanah Abang with Sahabat Anak Foundation.

Connect on Linkedin
https://www.linkedin.com/in/lisaangela/

Connect on ResearchGate
https://www.researchgate.net/profile/Lisa-Angela-3

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