Creativity plays an important role in design. It enables designers to explore possibilities, generate innovative yet utilitarian solutions and thereby strike a balance between artistic expression and solution-driven functional optimization. Despite the critical role of creativity in design, some uncertainties remain about its nature, which also affect the downstream evaluation of design itself. Existing literature and theories do not clarify whether creativity functions as a construct of design or vice versa. There is also little clarity on how the design process should be evaluated in such a context. This paper explores the relationship between creativity and design, specifically in the context of design education. The study first defines the attributes of creativity, identified through a literature review, and then maps the ADDIE model to establish a relationship between design and creativity. It further identifies the constructs that are crucial in evaluating design comprehensively and groups them into broader themes that can guide the learner as well as the evaluator using qualitative coding techniques. The themes that emerge from this analysis are then cross-verified with expert surveys. The findings from the study contribute to a nuanced understanding of the interplay between creativity and design. Additionally, we propose an evidence-based framework for design evaluation. This study is a step towards the development of structured assessment guidelines with well-defined constructs for assessment in design schools.

Authors:
Alisha Sinha, Indian Institute of Technology Bombay, India
Ritayan Mitra, Indian Institute of Technology Bombay, India

About the Presenter(s)
Alisha is an architect, currently pursuing her PhD at Centre for Educational Technology, IIT Bombay, India. She works on transforming design education, investigating sustainable pedagogical frameworks for repurposing artefacts in existing spaces.

Connect on Linkedin
https://www.linkedin.com/in/alisha-sinha-02a0843b

See this presentation on the full schedule – Saturday Schedule

Bookmark